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Usually, consumer defense rules implement equally to online and offline things to do.[ninety two]:i Having said that, there are concerns above which jurisdiction's legislation implement and which regulatory agencies have enforcement authority over transborder action.[one hundred fifteen]
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People also confront malware pitfalls, i.e. malvertising, when interacting with internet marketing. Cisco's 2013 Once-a-year Security Report uncovered that clicking on ads was 182 situations more very likely to set up a virus over a consumer's Personal click here computer than surfing the Internet for porn.
Eye-tracking research have revealed that Internet consumers often disregard Web content zones prone to contain Screen adverts (at times identified as "banner blindness"), and this issue is even worse on-line than in offline media.
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